“Your website is not working!” It is a common refrain from Zimbabwean business owners who view a website as a static digital business card rather than a dynamic revenue engine. When the phone doesn’t ring immediately after launch, the blame falls on the tool, not the strategy. This frustration leads to the inevitable friction: “Your […]
As we kick off the new year, many Zimbabwean businesses are busy setting growth targets. However, many will fail to reach them—not because of a lack of demand, but because of ‘outdated operating hours.’
As we begin this new year, many Small and Medium Enterprises are looking to reset their trajectories and break through previous growth ceilings. In my nearly two decades of experience bridging the gap between Information Systems and Marketing Strategy, I have learned that a website is either a business expense or a revenue engine. Having […]
In the process of getting your Business Online, you will discover a number of Internet platforms that are available for every business owner to utilise. There is Facebook, WhatsApp Business, Instagram, Google My Business and more. In this article, we will deep dive into and learn about one of the most important Tools for your […]
The most obvious way, for many, to “go digital” is via Social Media and other free online platforms. Websites are considered to be somewhat very expensive and a preserve of the Big companies and much bigger SMEs. Of course, it’s also possible to do business online without a website. If you repair cars, for example, […]
So, Friends and Colleagues, you will discover that Getting your Business Online is a simple process. Most people already have online profiles in the form of Facebook pages and WhatsApp user names and on many other platforms such as Twitter and Instagram. Indeed, you have seen how these digital platforms have transform our day to […]
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